After consulting with SCI FI about my original ideas and water tests, we felt the look of the piece ultimately needed more work and we discussed a more clean style. We also thought about making the narrative change slightly so that imagery would appear in the water and the focus wouldn't be so much on the logo. This new idea teases the viewer into parts of the logo with quick cuts and fast paced water/paint. I think this will be a much more punchy piece that will ultimately focus on the brand. The problem is mainly establishing if imagery can be used as often images can date quickly. This is where we had problems with the original magazine cover design.
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