Initial Ideas - Veronica Magazine

I will be storyboarding my ideas later in the week but I will get down the emphasis of my ideas for Veronica's down here as a starting point.

Veronica Magazine's logo is a big identity of how the Magazine has come about. Originally Veronica's was a pirate radio station that was broadcast from out on an oil rig at sea. The wave symbol is a key aspect of the company logo that represents this idea. I want to put emphasis on this element in the form of water and liquids.

What I want to animate potentially is water pouring through an environment or around shapes and past imagery from the magazine and then eventually for it to pour into the logo design and make up Veronica! I think this will be fitting with the brand in the fact that the brand is very clean and clear like water. I also think the way the water is animated could be very dramatic or dynamic to give the animation a certain pace and this in turn will give a different feel to the brand and maybe make it more exciting with a faster pace.

I have started working with particle effects and dynamics in Maya in preparation for this and I feel I could develop something quite successful for SCI FI that will look effective and represent the brand in the way that they want it to.